The blueprint for your author platform

Sometimes half the battle when it comes to marketing is figuring out what the heck these terms actually mean.

That’s why David Gaughran begins his post about building an author platform by defining the phrase and its purpose (or at least setting up the version he’ll be using).

See which pieces he thinks are non-negotiable and which ones offer wiggle room in his blog post on author platforms.

(And for a deeper dive on the topics he mentions, browse our archives on social media and website tips and author newsletters.)