Posted on 06/26/2019 at 03:00 PM by Sadye Scott-Hainchek

When you think about how much we rely on word of mouth in general, it should come as no surprise that it’s a powerful driver of book sales, too.

That’s why Penny Sansevieri recommends putting your readers — well, a select group of them — to work for you.

Sansevieri, CEO and founder of Author Marketing Experts, Inc., explains how to recruit not just super-fans but regular fans to become part of a street team that can boost your book sales in a recent post on IndieReader.

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