How (and why) to make friends with your email list subscribers

It really is funny how much marketing advice boils down to simply being human.

Here’s an example: Belinda Griffin’s tips on building a relationship with your email-newsletter subscribers include “show an interest in them” and “tell them about yourself.”

You know, just like when you create a relationship with another person in real life!

Griffin’s other advice on building a relationship with your email subscribers is up on BookWorks’s blog.

Related posts

• Why does your author newsletter matter?

• These authors just a-wrote me a (news)letter

• Check out all of our author newsletter tips here!