What authors can learn from the 2019 Podcast Movement conference

Joanna Penn may be an author more than a podcaster, but she can’t and won’t deny how big podcasting has become.

To wit: More than $1 billion has gone into the industry this year, and, for the first time, more than half of Americans ages twelve and over have listened to a podcast, according to Edison Research.

So how can authors benefit from this boom? Penn shares five major takeaways on that topic, drawn from a podcasting conference she recently attended.

And if you're inspired to launch a podcast by her post, here are some podcasting resources we've shared in the past:

Technical advice

• Tech advice for hosting your podcast

• Inexpensive tools to convert your book into audio files

• Joanna Penn on building a sound booth for audiobooks

Content and marketing tips

• A podcaster's advice on how to build an audience

• Six reasons to launch a podcast -- and one reason not to

• The pros of podcasting and why authors can take the plunge

Guest appearances

• How to land a guest appearance on a podcast -- and prepare

• Perfecting your podcast appearance