Posted on 08/28/2019 at 10:24 AM by Sadye Scott-Hainchek

Joanna Penn may be an author more than a podcaster, but she can’t and won’t deny how big podcasting has become.

To wit: More than $1 billion has gone into the industry this year, and, for the first time, more than half of Americans ages twelve and over have listened to a podcast, according to Edison Research.

So how can authors benefit from this boom? Penn shares five major takeaways on that topic, drawn from a podcasting conference she recently attended.

And if you're inspired to launch a podcast by her post, here are some podcasting resources we've shared in the past:

Technical advice

Content and marketing tips

Guest appearances

Categories: Behind the scenes

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