Posted on 12/31/2019 at 09:00 AM by Sadye Scott-Hainchek

You may have heard research similar what was shared in a recent marketing blog post that suggests consumers need to see content eleven to twelve times before they consider purchasing.

Sarah Bolme, who mentioned this particular data from Forrester at Marketing Christian Books, doesn’t want you to interpret that as a quantity-over-quality command.

If you’re just sharing lackluster content without any sort of plan, she says, you’re certain to join the ranks of authors who wonder why their content isn’t driving sales.

Bolme says your content must answer "yes" to one of four particular questions to effectively market your book; check out that list at Marketing Christian Books.

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