Posted on 01/26/2020 at 12:00 PM by Sadye Scott-Hainchek

We promise we’re not looking to add more social media tasks to your plate.

But Sandra Beckwith of Build Book Buzz shared a fun idea for driving fan engagement: give your characters their own online profiles.

See her five reasons for recommending it, her four best-practices tips, and her suggested resources on The Book Designer.

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Categories: Behind the scenes

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