Posted on 02/04/2020 at 03:00 PM by Sadye Scott-Hainchek

Next time you watch an animal shelter’s goofy video or a small-town police department’s meme imitation go viral, feel free to enjoy it without any envy.

You see, while having thousands — or hundreds of thousands — of new eyes on your website or social media accounts is great, it’s often out of your control, and it’s also no guarantee of returning visits.

See what David Gaughran has to say about the reality of viral content and what you should actually focus on, when it comes to marketing.

Categories: Behind the scenes

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