Posted on 03/27/2020 at 03:00 PM by Sadye Scott-Hainchek

Marketing types across industries are struggling to balance what’s appropriate during a global crisis and the, well, need to keep bringing in customers if that’s possible.

Tim Grahl at Book Launch has given some thought to the matter and shared what he thinks you should do — and avoid doing — in terms of marketing during the coronavirus pandemic.

The most important takeaway, in our opinion? The understanding that while normally, you’re competing with considerable distractions in people’s lives, right now, they’re probably not doing much.

So check out the current best practices in book marketing on Book Launch.

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