Posted on 05/18/2020 at 12:00 PM by Sadye Scott-Hainchek

You’ve no doubt been encouraged to seek online engagement with your readers or potential readers, especially with in-person engagement limited right now.

David Gaughran wants to help you do this, without getting on the wrong side of Facebook.

The social media platform discourages what it calls “engagement bait” — i.e., content that blatantly asks for a reaction, any reaction, from its viewers, versus genuine engagement.

Gaughran has examples of what not to do (from Facebook itself), plus tips and resources to learn more about solid content marketing, on his blog.

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