Posted on 08/06/2020 at 02:26 PM by Sadye Scott-Hainchek

Book bloggers are certainly a useful tool in your marketing kit, but just like any other advertising outlet, you need to choose wisely.

Penny Sansevieri talks about the particular strategies that her company, Author Marketing Solutions, employs in a recent podcast episode.

You can take a deep dive by listening to the full segment, but the abbreviated version — available on the AME blog — is that there are better options than calendar-style “tours.”

Instead, your focus should be on finding bloggers who clearly cater to a dedicated, particular following.

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