Penny Sansevieri: Tweet smarter, not harder

Penny Sansevieri has seen authors make excellent and valuable connections with others in the literary world via Twitter.

That said, these authors didn’t simply pick out a handle, start following and messaging everyone they could think of, and repeatedly beg for readers to buy their books.

Their route to Twitter marketing success was much more carefully crafted, and Sansevieri has shared some of these key moves over at her Author Marketing Solutions blog.

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