Entrepreneur: Email marketing doesn't have to feel gross

The Digital Reader shared another entrepreneur’s post about email marketing that, in both of our opinions, hit the nail on the head.

Specifically, Julia Evans began with her uneasiness about email marketing — did she really want to be the cause of someone else’s overflowing inbox?

After a while, though, she realized that she was overlooking a far more important point: that she could use email marketing in a way that felt authentic and nonintrusive.

See the misconceptions Evans had about email marketing and how she upended them in her post.

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• Marketing doesn't have to — and shouldn't — feel fake