How to promote a new release in your author newsletter

You know that writing a novel is the easy — er, easier — part and that spreading the word about it can feel harder.

But good news: If you have a strong mailing list (quality, not quantity matters), you’re in a great position to spread the word, not just there but beyond.

Penny Sansevieri shares several tips to promote a new release with your mailing list, from preorders to days beyond the official launch.

Read her advice on the Author Marketing Experts blog.

Related posts 

• Entrepreneur: Email marketing doesn't have to feel gross 

• 6 ways to make your virtual book launch stand out