Posted on 11/12/2020 at 11:41 AM by Sadye Scott-Hainchek

You know that writing a novel is the easy — er, easier — part and that spreading the word about it can feel harder.

But good news: If you have a strong mailing list (quality, not quantity matters), you’re in a great position to spread the word, not just there but beyond.

Penny Sansevieri shares several tips to promote a new release with your mailing list, from preorders to days beyond the official launch.

Read her advice on the Author Marketing Experts blog.

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Categories: Behind the scenes

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