Invite your readers to create book marketing material

A new guest post on Your Writer Platform covers several marketing strategies that we assume most authors are familiar with.

It did, however, expand on one tried-and-true idea: that of putting your readers’ reviews to work.

In addition to using their words of praise, Helene Cue suggests inviting them to create other content that pays homage to your book.

She provides a few examples of user-generated content prompts to help you get your creative juices flowing in the post for Kimberley Graham’s blog.

Related posts 

• Judith Briles's favorite book marketing tools and how to use them 

• What authors should consider in a long-term marketing plan