Posted on January 3, 2021 at 12:00 PM by Sadye Scott-Hainchek

This time of year (and especially this year), we’re all excited about the idea of something new.

Wish you could channel that same enthusiasm for novelty into the book you’re about to launch?

Well, if you’ve done your marketing homework and have identified the right audience for your book, Heather Redding is confident that you can strike an emotional connection with them, too. 

Check out her strategies for increasing reader engagement while promoting a new book at Digital Pubbing.

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