Posted on 02/09/2021 at 03:00 PM by Sadye Scott-Hainchek

You know how you’re never truly done marketing a book?

Penny Sansevieri is never quite done finding ways that you can build up buzz before officially publishing the book.

Her latest list of marketing ideas to implement before launch day includes items that are both proactive (like having short, clean links ready) and reactive (such as preparing your elevator pitch for any promotional opportunity that might pop up).

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Categories: Behind the scenes

Jacqui Letran | 02/18/2021 at 09:35 AM
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