Posted on 03/15/2021 at 03:00 PM by Sadye Scott-Hainchek

The Alliance of Independent Authors shared its ultimate guide to launching a book as an indie author.

And yes, the post is long — hence the word “ultimate.”

But before you begin feeling overwhelmed and underprepared, keep these two things in mind: that not every item on the list is a must-do and that launch day is only make-or-break if you’re a trade-published author relying on bookstore sales. 

Still, launch days can be powerful (and fun) for indie authors who mostly sell books online, so check out ALLi’s comprehensive guide on book launches, including a timeline and real-world advice from authors.

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