Penny Sansevieri: You can't be everywhere online, and that's OK

Seeing a headline about the social media mistake that can damage your author platform might strike some fear into your heart.

But in a way, it’s actually good news.

Penny Sansevieri’s biggest no-no for authors on social media, as it turns out, is being on every single platform.

She suggests — strongly recommends, rather — choosing just the ones you can do well and leaving the rest behind.

Sansevieri explains why less is more when it comes to social media and how to pick the best social media platforms for yourself on her Author Marketing Experts blog.

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