Posted on 09/01/2021 at 10:54 AM by Sadye Scott-Hainchek

While Labor Day isn’t associated with an uptick in book-buying, it is a helpful reminder that the winter holidays — which are key shopping ones — are just around the corner.

Penny Sansevieri doesn’t want the “Christmas creep” to catch authors unaware, so she’s shared a how-to on updating your book marketing plan for holiday sales on her Author Marketing Solutions blog.

Key pieces of this strategy include the dates to be aware of, suggestions on types of deals, a reminder to prep your website, and more.

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Categories: Behind the scenes

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