Posted on 09/02/2021 at 04:00 PM by Sadye Scott-Hainchek

Kris Rusch admits it: She struggles to wrap her mind around the possible for international growth in literature.

But don’t take that as her blessing to ignore global markets — the reason she struggles is because the potential is just so vast.

In Rusch’s latest business musings post on the digital divide, she shares one incredible statistic from The New Publishing Standard that illustrates this point.

As of its June 2021 article, there were 5.2 billion internet users, and of those, just 6 percent were in the US.

So if you’re focusing only on the US — something that we as a country are accustomed to doing — you’re missing out on immense opportunities.

Rusch hits many of the high points of TNPS’s post on global internet trends and also links to the full article, and of course, she discusses the author-specific significance of the stats on her own blog.

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Categories: Behind the scenes

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