Posted on October 12, 2021 at 4:52 PM by Sadye Scott-Hainchek

Marketing isn’t like a crockpot recipe — you can’t simply set it and forget it.

The good news is, you don’t need to obsess daily or even weekly about some details.

Penny Sansevieri suggests a quarterly check-in on your overall marketing strategy, with five areas to consider refreshing or relaunching.

Her five free book-marketing strategies to revisit quarterly are up on her Author Marketing Experts blog.

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Categories: Behind the scenes

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