Posted on 12/03/2021 at 01:00 PM by Sadye Scott-Hainchek

Gratitude marketing might sound like a clever way to talk business around the holidays.

And, sure, it’s fitting that we discuss it now — but it’s not just a one-off sales strategy.

Penny Sansevieri took an in-depth look at gratitude marketing and how it helps authors a recent episode of her Book Marketing Tips & Author Success podcast.

In a nutshell, gratitude marketing is making sure you show appreciation for those who give you money, yes, but also their time — and making sure you do this regularly versus right before you ask for something.

Sansevieri previews some of her main points about gratitude marketing for authors on her Author Marketing Experts blog, where she also links to the podcast episode.

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Categories: Behind the scenes

Comments
I have a book that was released back in October. Always looking for ways to reach a broader audience.
Michael Thomas Cibenko | 12/08/2021 at 10:49 AM
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