Questions authors should ask before hiring publicity help

Publishing experts have shared plenty of suggested questions to ask a potential editor or cover designer for your book.

These aren't the only areas to outsource, though — many writers wish they could hire out publicity, and some of them are actually able to.

If you're among those who want to and can contract out this work, then check out Penny Sansevieri's list of marketing questions to ask a publicity company before officially hiring them.

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