5 book-promotion strategies to think about at least once a quarter

If you're the main (or only) employee in your author business, there's certainly no end of tasks for you to check in on.

It can help, though, to treat your business like a vehicle — there are regular maintenance tasks that should be done every so often, but also addressed as needs arise.

In that spirit, Penny Sansevieri lists five book-promotion strategies to use quarterly (if not more often — but quarterly at a minimum) at her Author Marketing Experts blog.

Related posts 

• Don't feel overwhelmed by the thought of long-term book marketing 

• Penny Sansevieri's tips on finding time to market your books