Posted on 07/12/2022 at 09:12 AM by Sadye Scott-Hainchek

The best marketing strategy offered to new authors is to write another book.

So what do you do once you've launched those books?

You keep them working, of course.

The Alliance of Independent Authors acknowledges that the term "backlist" is a little outdated, coming as it does from an era in which only new releases received attention ... and shelf space.

But you should think of your backlist itself as anything but outdated.

ALLi notes that for many authors, this is where their most consistent money comes from.

So with that in mind, check out ALLi's author guide for maximizing the value of their backlist.

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Categories: Behind the scenes

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