Posted on 07/19/2022 at 09:34 AM by Sadye Scott-Hainchek

Many posts about author marketing address not just the technical side, but also the mental side.

Becky Robinson's appearance on The Creative Penn podcast fits that description — beautifully so.

In her conversation with Joanna Penn, Robinson — the author of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause — had some especially resonant gems worth highlighting.

For instance: You can (and perhaps should) think of book promotion as promoting your message, not yourself.

And while yes, you'll present a curated version of yourself to the world as your brand, it can (and should) be authentic parts of yourself; but it doesn't have to be every single part of yourself.

One more: Giving away books is valuable, if you can do it, but you can also give away the ideas, like through social media posts or podcasts ... because anything you create will play a part in growing your audience.

You can read Robinson's interview in full at The Creative Penn or listen to it.

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Categories: Behind the scenes

Tagged As: Joanna Penn, Marketing

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