Tips on building a marketing plan for your book's first year

I recently went to what was advertised as a book fair for adults.

And I have to say, the non-book merchandise heavily outweighed the books, even when you factored in the amount of bookworm pride items.

In fact, there might've been as many planners as there were actual books on offer ...

... which is maybe right up Penny Sansevieri's alley.

(Said tongue-in-cheek, of course.)

Sansevieri and her podcast co-host recently took on the topic of planning the marketing for your book's first year.

The post on her Author Marketing Experts blog listed above gives you a CliffsNotes version of the episode, embedded audio of it, and links to listen elsewhere.