Posted on December 17, 2022 at 12:00 PM by Sadye Scott-Hainchek

Once upon a time, I saw an article that attempted to teach laypeople the right words to use when describing a car problem to their mechanic.

I bring it up now to underscore the importance of understanding a particular subject area's terminology, in order to get things done effectively.*

For instance, especially if you're seeking outside help — be it a contractor or a written piece of advice — with spreading the word about your books, your efforts will go more smoothly if you know the right lingo.

So here's Penny Sansevieri's glossary of publishing and book marketing terms.

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* and also to drop hints to anyone to share said article with me again.

Categories: Behind the scenes

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