Posted on January 20, 2023 at 9:44 AM by Sadye Scott-Hainchek

The thought of looking yourself (or your pen name) up online can feel terrifying.

After all, there's a strong opinion among some creatives that reading your reviews isn't likely to actually help you much.

But, Dave Chesson says, that reluctance to Google yourself, while understandable, can also harm you.

He's not saying to read every single comment in which someone mentions they don't like your genre or found your characters annoying — rather, he's suggesting you keep an eye on your brand's online reputation or your copyrighted material.

And further, you can use the same tools to see where comparable authors (or competitors) are popping up; that could prove to be useful marketing and advertising information for you.

Read Chesson's guide to protecting and monitoring your author brand online on his Kindlepreneur blog.

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