Business and marketing tips for authors: February 24, 2025

The publishing experts we follow have plenty of business and marketing advice and news to offer.

Here are the ones that we thought were can't-miss for our authors:

• Kickstarter for authors: Joanna Penn interviews Oriana Leckert, a writer and editor who is also the head of publishing at Kickstarter, about best practices for using the platform as an author (The Creative Penn). 

• A cheap promo that's no bargain: Victoria Strauss unmasks a supposedly "perfect" marketing website that's targeting authors (Writer Beware).

• Best timing for book releases: Michael La Ronn and Sacha Black take on ALLi member questions including whether to stagger the release of a book that has a print, ebook, and audio version (Alliance of Independent Authors).

• Essential business principles every author should know: ALLi author members share the lessons they've learned in the process of self-publishing their writing (Alliance of Independent Authors).

• The beginner's guide to Substack: Author Sarah Allen makes the case for launching a Substack and provides two different approaches to guide the content you'll share (Anne R. Allen's Blog... with Ruth Harris).