Tips on attracting and handling the media for authors

If the local media — or, heck, even the national media — is part of your marketing strategy, we have a few posts that might help you out today.

First up is catching their attention.

Chris Well at BookWorks reminds you that the most important step is to pitch relevant topics and angles, not just the fact that you wrote a book.

And especially if your book is nonfiction, you’ll need to make sure that no one finishes reading the article with the thought that they’ve learned enough, and buying your book isn’t necessary.

So Lisa Tener shares her advice on how to talk to journalists about your book without giving all the good material away for free.

Related posts

• PR agency founder explains media pitches, and more

• Protocol for following up on a PR pitch