Posted on September 24, 2020 at 3:29 PM by Sadye Scott-Hainchek

Six months into the COVID era, authors have accepted the necessity of — and often embraced — online events, versus in-person ones.

That’s great for readers who want to connect, but it does make it tougher for authors to stand out. 

Jane Friedman talked to literary agents, authors, and marketers about how writers can best position their events for success.

The key takeaways? Decide whether you want readers or sales, then use that goal to guide your event’s theme, structure, and content.

Read more about setting up a standout online author event at Jane Friedman’s blog.

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