Posted on 12/16/2021 at 01:00 PM by Sadye Scott-Hainchek

New starts must be on everyone’s mind right now.

We recently shared a guide to building a book launch marketing plan, and now we have other experts’ thoughts on the topic, too.

That said, the other recent posts focus more on the attitude side of things, versus the long-term action plan.

Penny Sansevieri of Author Marketing Experts understands that a launch can be overwhelming.

But, she says, authors can take certain steps (including smart planning!) to ensure they can launch a book and still have a life outside of it.

Author Barbara Linn Probst, writing for Jane Friedman’s blog, takes an even bigger step back to discuss three different attitudes that writers have toward their books.

Her reason? Whether you see your book as your baby, your art, or your product can influence your book launch marketing strategies

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Categories: Behind the scenes

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