Posted on 01/05/2022 at 11:02 AM by Sadye Scott-Hainchek

Many authors turn to paid ads to help launch their books.

That’s a perfectly logical strategy, says Penny Sansevieri — but like any marketing technique, it needs to be followed correctly, not just simply followed.

Sansevieri addresses the mistakes in book-launch ads that she sees frequently and shares the strategies that she thinks work best in a post at her Author Marketing Experts blog.

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Categories: Behind the scenes

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