15 rules of book advertising that are worth following

Posted on January 28, 2022 at 1:00 PM by Sadye Scott-Hainchek

David Gaughran comes from a digital marketing background and has made a solid career out of writing and selling books.

So when he shares fifteen rules for advertising books, he knows what he's talking about.

And considering his advice actually follows two of his rules — to not blindly take advice from just anyone (he is, of course, a seasoned veteran) and to be careful of generic tips (books are very distinct from other consumer products, in other words).