Posted on 03/06/2022 at 12:00 PM by Sadye Scott-Hainchek

The word "influencer" probably brings to mind an image of someone much younger than you, using a tech platform that you're at best competent in, and raking in money.

That description may fit some influencers, but certainly not all of them — not even close.

Dan Parsons and Orna Ross of the Alliance of Independent Authors point out that a print media book critic is just as much an influencer as are the BookTok creators (though of course they serve, um, different markets).

And not every single one will expect a hefty payment, either.

You can read or listen to their thoughts on influencer marketing for beginner authors, including how to pitch and how to maximize the value of an accepted pitch, on the ALLi blog.

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