Why some authors should consider a soft launch for their books

Does the thought of a no-holds-barred book launch terrify you?

If so, then here's some great news: For many authors, it's the wrong move!

The Alliance of Independent Authors's podcast for beginning authors aired an episode today explaining why a soft book launch is best for new authors.

You can listen to the audio on the ALLi blog or read a transcript of the conversation.

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