Marketing advice: What to do, how to see it

Today's marketing advice comes in two varieties: specific, actionable activities and mindset shifts.

In the former category, we have Penny Sansevieri's Book Marketing & Author Success podcast, which did a recent episode on what a soft launch is and why writers should do it.

And in the latter category, we have Kris Rusch's latest musings on the shift in the creative world — movies, music, and, yes, literature — away from a handful of broadly recognized stars.

So what should writers do, now that the era of "big-name" status is over? Rusch says the first step is to change their mindset and accept the fact that we're in the age of niche marketing.

(The next step, she says, will be covered in a later post.)

Related posts 

• Marketing time management for authors: How to maximize your efforts 

• Why some authors should consider a soft launch for their books