Posted on December 10, 2020 at 9:11 AM by Sadye Scott-Hainchek

You know what COVID-19 has generally meant for your author career — an emphasis on online connection (versus in-person ones) and an increase in people reading.

What specific lessons should you take as a writer and, yes, a marketer?

Penny Sansevieri answers that question in detail in her latest book marketing podcast.

In a nutshell, competition for everything is fiercer, even down to shipping capacity, so you’ll need to think outside the box (no pun intended) and be sure to consider what sets your book apart from any other similar title.

Highlights of and a link to the podcast episode on book marketing and promotion during COVID are at Sansevieri’s Author Marketing Experts blog.

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