What David Gaughran learned about marketing from "The Piña Colada Song"

Posted on 01/20/2020 at 11:12 AM by Sadye Scott-Hainchek

Those of you prone to earworms may want to skip this post. David Gaughran reflects on the five marketing lessons...

Categories: Behind the scenes

Tagged As: David Gaughran, Marketing, Pop culture

Kristine Kathryn Rusch's licensing lessons from "Die Hard"

Posted on 12/05/2019 at 03:00 PM by Sadye Scott-Hainchek

If you thought that your story needed to be brand-new or buzzworthy on its own to license, Kristine Kathryn Rusch...

Categories: Behind the scenes

Tagged As: Kristine Kathryn Rusch, Licenses, copyrights, and other legalese, Marketing, Pop culture

How to make your stories the next streaming hit

Posted on 07/26/2019 at 02:40 PM by Sadye Scott-Hainchek

What if instead of binging on a streaming show — or resisting the urge — you could provide that binging...

Categories: Behind the scenes

Tagged As: Joanna Penn, Pop culture, TV adaptation